ATTORNEY SPOTLIGHT
The King of the One-Liner
There are attorneys who win awards, and then there are attorneys who collect twelve five-star Google reviews in a single year—more than anyone else at the firm, including the CEO. If you’re keeping score at home (and apparently our clients are), that makes W. Roy Jacobs the undisputed champion of client satisfaction at Cape Fear Family Law.
Which is why we’re thrilled (though not remotely surprised) to announce that Roy is the recipient of our 2025 Client Champion Attorney Award.
For those unfamiliar with Roy, allow me to paint a picture: imagine a Massachusetts native who moved to North Carolina at twelve, graduated from UNC Chapel Hill School of Law, still refuses to root for Carolina sports teams, and somehow manages to bring his dog Alfie to the Jacksonville office where the staff has deemed him “the cutest paw-a-legal” and “the funniest dog.” (HR has been suspiciously silent on whether dogs can hold official job titles, but Alfie seems unbothered.)
Building an Empire in Jacksonville
When Roy joined Cape Fear Family Law, our Jacksonville office was… let’s say, developing. Today, thanks largely to Roy’s tireless efforts as the first full-time practicing attorney in that office, it’s become a model of exceptional client service. Adrian Davis, the firm’s acting Chief of Operations, put it plainly: “Roy is a rock at the Jacksonville office. I feel lucky to work with you!”
A rock. Not a pebble, not a decorative garden stone—a rock. The kind of geological formation you build things on. Which is precisely what happened. Roy took a developing office and transformed it into a client service powerhouse serving Onslow, Jones, Sampson, Duplin, and Carteret counties.
About Those Twelve Reviews
Let’s talk numbers for a moment, because they’re frankly a little embarrassing—for the rest of us. In 2025, Roy accumulated twelve five-star reviews on Google. Twelve. More than any other attorney at the firm. More than the CEO.
Now, there’s an old saying that you shouldn’t discuss religion, politics, or client review counts in polite company. But this isn’t polite company having a tea party today—this is a celebration of litigation gladiators and warriors. And Roy earned every single one of those stars. Roy’s co-workers who tallied the count of successful reviews, described him as “client satisfaction, communication, strategic case handling, and consistently strong legal output.”
His client-centered approach, is noted as, “seting him apart.” Though honestly, the twelve-star lead over the competition kind of already did that.
The King of the One-Liner
Around the office, Roy has earned the moniker “King of the One-Liner.” This is, apparently, an official title. There was no coronation ceremony that I’m aware of, but the designation has stuck. When one colleague gave Roy a recognition for “laughing at that really good joke I made that one time,” another attorney immediately commented: “Must’ve been a really good joke to get Roy to laugh.”
The man is apparently not easy to crack. But when he does deliver? Jessica Arthur says she “always loves” seeing Roy’s name on her caller ID because, as she put it, “your client issues are never boring.” This is either high praise or a gentle cry for help. Possibly both? Seriously though, Roy has the unique ability to handle the toughest legal issues.
The Boston Situation
In 2025, Roy was honored with the opportunity to attend CLIOCon in Boston, Massachusetts alongside the CEO and other top performers. For Roy, who was born in Massachusetts and still stubbornly roots for the Red Sox, Patriots, and Celtics, this was something of a homecoming.
When asked if, after more than half his life in North Carolina, he could bring himself to adopt a local team, Roy confessed: “I can’t bring myself to do it.” A man of principle, clearly. Even when those principles involve being loyal to Tom Brady.
CEO Janet Gemmell recognized the CLIOCon team for “swag finding, vendor discussions that added value and knowledge, and for all the laughs.” She also made cryptic references to “F1 wins and losses and elevator lock-ins,” and “great attitudes about AI.” When Roy found out that CLIOCon was going to be in Boston again in 2026, you wonder what he will pull out of his bag of tricks to make it onto the team that gets to attend.
What His Colleagues Say
The peer recognitions tell a story of an attorney who is simultaneously highly competent and delightfully human:
- Darlene Garcia thanked Roy and Wesley for “providing me with guidance and help on my first emergency custody case!” #knowledgeable
- Cassandra Thompson recognized him for “giving me constructive criticism and telling me all your court stories.” (Court stories from Roy are, by all accounts, worth the price of admission.)
- Waneta Ellis praised him “for letting me run cases by you when I need another perspective.”
- Ashley Owens gave him points “for giving me the tea on the judge and opposing counsel.” #knowledgeable indeed.
- Cassandra also recognized him for “gracing us with what rides we should go on at Disney and all the food shaped as Mickey.” Because apparently Roy is also the firm’s unofficial Disney consultant.
- And perhaps most memorably, multiple team members recognized Roy for “helping with my fashion emergency.” The details of said fashion emergency remain classified, but Erica Benson, Cassandra, Grace Measel, and Paige O’Bryan all received points for their assistance. It may take a village.
Why It Matters
Beneath the one-liners and the Boston sports allegiances, Roy’s story has a serious foundation. His family was once let down by sub-par legal work during difficult times, and the experience left a mark. “It has ingrained in me to always follow through with my promises,” Roy says.
That’s not marketing copy. That’s the engine that drives twelve five-star reviews.
“A lot of the law is unapproachable to the common person,” Roy has said, “and that’s before you even get to the court system. It is frustrating, and I want to help people navigate through this legal maze.”
Every family, he believes, hits rough patches. When they walk into Cape Fear Family Law at a low point, Roy wants them to see that there’s a way out—and he wants to help them get there. Not with smoke and mirrors or legal jargon, but with clear communication, strategic thinking, and the kind of dedication that earns more five-star reviews than anyone else at the firm.
Janet Gemmell celebrated a mediation win: “Great job and win in the Smith* mediation – client-focused and results.” And that’s really the whole story: client-focused and results. *Name Changed for Confidentiality.
When He’s Not Saving Families (Or Solving Fashion Emergencies)
Roy lives with his wife—a school teacher he met during his UNCW days—and his dog Alfie. He’s an avid reader who has been plowing through books now that he’s no longer buried under hundreds of pages of law school textbooks. He also admits to reading whatever his wife is teaching her students, though he assures us it’s not Green Eggs and Ham.
He’s looking forward to getting back to cycling on weekends. “When I was in college, I used to ride my bike down to the beach,” he says. “Now I can do that again.” There’s something satisfying about that image: a Client Champion Attorney, cycling down to the beach after a long week of navigating legal mazes for families in crisis, dog waiting at home, Boston sports on the television, having helped a few more people find their way out.
Congratulations, Roy
Roy Jacobs is our 2025 Client Champion Attorney Award winner—nominated by Azalea Pinter and Adrian Davis through our Case Status Review process, where KPIs are tracked and performance is measured against the firm’s highest standards.
He excels in client satisfaction, communication, strategic case handling, and consistently strong legal output. He built the Jacksonville office into something remarkable. He earned more five-star reviews than anyone else. And he did it all while maintaining the kind of dry wit that makes colleagues comment when he actually laughs.
To the families of Onslow, Jones, Sampson, Duplin, and Carteret counties: you’re in excellent hands. Even if those hands occasionally bring a dog named Alfie to the office and refuse to cheer for local sports teams.
Nobody’s perfect. But with Roy, we get pretty darn close.
Ready to work with our Client Champion? Schedule a consultation.
www.capefearfamilylaw.com
