Ajahnah Lambert, our Head of Client Success, is the 2025 recipient of our firm’s Architect Award, an honor recognizing team members who build the systems, structures, and communication pathways that strengthen everything we do. For Aja, that recognition is well-earned. She doesn’t just answer phones or manage processes—she meets people where they are and reminds them they’re going to be okay.
Why Aja Matters to Our Clients
Her teammates see it every day. They describe her as “an amazing leader who always leads by example,” someone who is “always there to help and gets things done quickly,” and a person who “brings positivity that inspires the team to do great things together.” When new team members learn the phones, Aja is there to answer every question. When initial consultations need to run smoothly, Aja makes it happen.
For our clients, this translates into something invaluable: the feeling (and reality) that someone genuinely cares about their situation from the very first interaction. Family law matters are deeply personal. Clients aren’t just hiring attorneys—they’re trusting us with their children, their homes, and their futures. Aja ensures that trust begins the moment they reach out.
The Challenge of Implementing HubSpot at a Growing Law Firm
This year, Aja took on one of the most demanding projects a firm can face: implementing HubSpot as our new client relationship management system. If you’ve never been through a CRM transition, imagine trying to change the tires on a car while it’s still driving down the highway—at night, in the rain, while everyone keeps asking if you’re finished yet.
HubSpot is a powerful platform, but that power comes with complexity. Installing and launching it requires migrating years of client data, building custom workflows, training an entire team on new processes, and doing all of this without missing a beat in client service. It’s not a weekend project. It’s months of planning, troubleshooting, and patience.
Aja didn’t just survive this process—she led it. She attended HubSpot’s Inbound conference, returned inspired, and then trained our entire team with the kind of clarity and patience that had colleagues calling her introduction “awesome” and thanking her for making the transition smooth. She learned a complex system, mastered it, and taught the rest of us how to use it effectively.
The Role of Head of Client Success in Family Law
In many businesses, client success is about renewals and upsells. In family law, it’s about something far more profound. Our Head of Client Success ensures that every person who contacts Cape Fear Family Law feels heard, respected, and supported throughout their journey with us.
This role serves as the bridge between our clients and our legal team. When clients have questions about their cases, concerns about next steps, or simply need reassurance during a difficult season, the Head of Client Success is there. This position shapes how clients experience our firm—not just whether they receive excellent legal representation, but whether they feel cared for as human beings while receiving it.
Aja embodies this role completely. With a background in music and a natural gift for connecting with people, she brings warmth and professionalism to every interaction. She builds the systems that keep our operations running efficiently, but more importantly, she builds the relationships that keep our clients feeling supported.
Congratulations, Aja
But what matters most is what she brings to Cape Fear Family Law every single day: compassion, drive, and an unwavering commitment to being that light in the darkness for the families we serve.
Congratulations to Ajahnah Lambert, our 2025 Architect Award recipient. We’re incredibly fortunate to have you on the #BestTeaminLegal.
Cape Fear Family Law serves families throughout North Carolina with offices in Wilmington, Raleigh, Jacksonville, Greensboro, and Durham. If you’re facing a family law matter and want to work with a team that truly cares, contact us today.
